Outdoor Brand Marketing
In 2021 I pursued the creation of my own customized brand for an outdoor marketing agency. What follows is the brainchild of that process. A fully functional brand book and original logo for use across
Objective: Design a brand that shows a love for the outdoors and a passion for marketing.
My branding process begins with a notebook. I began by brain-dumping ideas on paper. Being a visual artist, a pencil and paper is a comfort zone for me. Every idea that came to mind needed to be in front of me and drawn by hand. From there, I began playing with colors to see what would stick. The final band uses the colors of peanut butter and dark chocolate. Representing one of my favorite combinations while hiking on the trail.
Completed as an independant project.